ATP Signs Solar Deal
ATP has announced a strategic global partnership with LONGi.
The deal will see the solar energy technology company become the ATP Tour’s official solar energy and hydrogen partner.
ATP claims that the partnership will help ‘accelerate ATP’s sustainability drive under ATP Serves, in line with its commitment to UN Sports for Climate Action’.
In parallel, LONGi will partner with ATP events during the 2023-2024 season, covering Asia, Europe and the Americas. This includes the ABN AMRO Open, Movistar Chile Open, Miami Open presented by Itau, Mutua Madrid Open, Terra Wortmann Open (Halle), Laver Cup, Kinoshita Group Japan Open Tennis Championships, Rolex Shanghai Masters and Nitto ATP Finals,
During a signing ceremony in Shanghai on 3rd April 2023, LONGi announced the launch of its global energy creation initiative, ‘Plan-GET’, standing for Green, Energy and Tours. This initiative advocates a new concept of sustainability for green sports and explores new ways for the sustainable development of zero-carbon sports and events.
Massimo Calvelli, ATP CEO, said, “We’re proud to welcome LONGi as our solar energy and hydrogen partner. Climate change is having an impact on our sport – from hotter temperatures to extreme weather. Addressing this is our most important challenge. LONGi shares our commitment to sustainable development and our collaboration will support transition to a Net Zero future, under ATP Serves.”
Dennis She, Vice President of LONGi, stated, “We are thrilled to be collaborating with the ATP Tour as official solar energy and hydrogen partner, with the support of Juss Sports. Photovoltaics, nature’s gift to mankind, is set to play a pivotal part in the future energy landscape and era. We are excited to jointly bring about healthy, shared, and sustainable low carbon events through the platform so that everyone may enjoy green sports under the sun.”
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