ATP Unveils New Global Campaign
The ATP has launched its new global promotional campaign to coincide with the opening of the 2013 ATP World Tour season. The campaign, which uses the tagline “Beat This”, showcases the sport’s finest athletes on the great stages across the ATP World Tour.
The multi-million dollar campaign features global stars such as Novak Djokovic, Roger Federer, Andy Murray and Rafael Nadal, as well as the next generation, including the likes of Milos Raonic and Kei Nishikori.
Created as an adaptable central resource that can be utilised by all 62 ATP World Tour tournaments, the campaign will feature more than 70 players and iconic backdrops from the host cities on the Tour.
Brad Drewett, ATP Executive Chairman & President, said: ‘We firmly believe that the entertainment product showcased on the ATP World Tour is sport at its very finest. The combination of skill, athleticism, and mental and physical strength that our athletes are displaying week in week out is quite simply phenomenal.’
‘This new campaign is a reflection of that, showcasing our global platform and the incredible venues that host ATP World Tour events, as well as featuring all the world’s best players who have taken our game to new heights.’
Featuring a range of above and below-the-line executions, including a 30-second television spot, player vignettes, print ads, posters, billboards, and web and mobile treatments, the campaign will be implemented at events throughout the 2013 ATP World Tour season, starting off at this week’s Aircel Chennai Open, Qatar Exxonmobil Open and Brisbane International.
The campaign was developed with The Big Shot agency in London.
Meanwhile, the ATP and Emirates have announced a new global partnership which will see Emirates become the Official Airline of the ATP World Tour, as well as the new title sponsor of the ATP Rankings.
As part of the five-year agreement, Emirates becomes an Official Platinum Partner of the ATP World Tour, as well as the season-ending Barclays ATP World Tour Finals, through 2017.
