Audi Enlists Jose Mourinho For Spurs Content Campaign
Audi has enlisted Jose Mourinho for the launch of a new content campaign as part of its sponsorship with Tottenham Hotspur.
Aiming to allow fans to get into the mind of the Spurs boss, the brand has launched Leading by Example – an ‘intimate conversation’ that combines elements of a TED Talk and a post-match interview, developed by creative agency We Are Social Sport.
Hosted by Mark Pougatch, Chief Sport Presenter, ITV Sport, the discussion incorporates the themes of teamwork, innovation and management, and reveals how Mourinho stays ahead of the competition when it comes to performance, as well as looking at the role of science, data and tech in the training of players.
Leading by Example.@MarkPougatch delves inside the mind of @spursofficial Head Coach, José Mourinho in an new exclusive interview.
Don’t miss any of José’s insights on Management, Teamwork or Innovation – watch the full interview here https://t.co/TLi5JyvjIJ pic.twitter.com/yYP6jzCQds
— Audi UK (@AudiUK) November 21, 2020
“Leading by Example takes our sponsorship of Tottenham Hotspur a step further by giving the world unprecedented access to the approach of Jose Mourinho,” said Emma Page, Social Media Lead, Audi.
“Just like a vehicle, all the components of a team need to be world class. This event is a fitting continuation of our successful relationship with the club.”
John Crozier, Business Development Director, We Are Social added: “Jose Mourinho is an inspiring leader and a figurehead of the club’s success. While in the past we’ve put the spotlight on players and even the Spurs cockerel, this time Audi wanted to celebrate the management behind the team.
“Taking the format away from the tired Zoom call, we hope this campaign will allow fans to get into the head of one of the world’s greatest Head Coaches.”
Earlier this year, Audi launched ‘Crafters of Atmosphere,’ a virtual event that brought together industry leaders from the world of automotive, sport and architecture to discuss the shared values for Spurs and Audi when it comes to creating the perfect environment through sound.
The film is supported by a paid media strategy from PHD Media and short-form social cutdowns on Instagram, Facebook, Twitter and LinkedIn (above).
