Audi Reveals Chelsea Partnership

21 May 2012 | tshego

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Ahead of their UEFA Champions League triumph on Saturday, Chelsea FC announced a three-year sponsorship deal with Audi, which sees the German automotive company become the Barclays Premier League club’s new global official car partner.

Audi branding will also feature on the Stamford Bridge LED boards at Chelsea’s home matches, with racing-style Audi seats to be incorporated into the dugouts.

Chelsea sealed its first ever Champions League trophy by defeating Bayern Munchen 4-3 on penalties in the Bundesliga club’s home stadium, the Allianz Arena,

Veteran striker Didier Drogba equalized late into the game to make it 1-1, forcing extra-time where former Blue Arjen Robben also had a penalty saved by Petr Cech.

Audi adds to Chelsea’s growing global sponsorship portfolio, headed by premium partners Adidas and Samsung, and recently agreed a deal with the Sauber Formula One team.

Chelsea chief executive Ron Gourlay said: ‘It is exciting for Chelsea Football Club to sign this deal with a premium company, renowned for its excellent track record in elite performance and manufacturing.’

‘Audi is a phenomenal global partner for us as one of the world’s most successful car brands, and we look forward to working closely with them.’