Augusto Creates Adidas Rugby Campaign
Augusto has developed and produced a new global adidas rugby campaign, ‘Next Is Everything’.
The campaign features a number of rugby players including England’s Maro Itoje and Anthony Watson, France’s Baptiste Serin, the All Blacks’ Savea brothers and NZ Women’s Sevens star, Tyla Nathan Wong.
Social teaser videos have launched over the last few days, with the official video unveiled on Tuesday 9th May, marking the start of the new ‘Next is Everything’ campaign, which will soon be followed by an ongoing series of videos and social imagery, promoting key players and a new boot range over the next few months – all released via social where adidas rugby.
Joint creative director, Matt Sellars said: “Working with plenty of the world’s top rugby players since we joined Augusto 18 months ago, it’s evident they all have a shared mentality about always looking ahead, not relying on the past, which became the basis of the entire campaign.”
Co-creative director, Rich Robson, added: “This has been a great opportunity for us to rally players from all regions under a mutual love of the game. Rugby is one of the fastest growing sports globally, so we wanted to create a rugby campaign for the newer generation of fans and players. One that shifts away from sporting heritage towards a more exciting, and future-facing positioning better suited to the modern game.”
CEO and Augusto founder, Michelle Walshe, said: “This is a big milestone. We were awarded the work out of Germany off the strength of our strategic and creative thinking and then brought it to life across production, post production and design almost entirely inside Augusto. This is the type of work we hang our hat on and it’s a perfect example of the Augusto magic that only comes from true end-to-end collaboration.”
This work further bolsters Augusto’s international credits following the UK launch of their feature film Chasing Great, the US premiere of Discovery Networks’ Everest Rescue, and their recent expansion into the US market out of New York.
