Aura.com named as Pompey principle partner

Aura.com has secured a principal partnership with Portsmouth Football Club for the 2025/26 season, with branding set to appear on the back of all men’s first team and replica shirts, as well as across both the Fratton End and Milton End stands at Fratton Park.

The agreement has expanded Aura.com’s previous involvement with the club, reflecting the close ties between the organisation and its investors, many of whom have held long-term Portsmouth season tickets.

Aura.com provides digital protection services for individuals and families, including identity and fraud protection, parental controls, antivirus, VPN and dark web monitoring.

The collaboration comes at a time when UK football clubs are increasingly partnering with technology companies offering cybersecurity and digital services, reflecting the growing demand for online safety solutions.

Mark Judges, Director of Sales at Portsmouth FC, said, “We’re proud to continue our relationship with the team behind Aura.com. Their ongoing support, deep ties to the club and understanding of our heritage make them an ideal partner as we head into an exciting new season.”

Aura.com’s VP of Growth Marketing, added, “At our core, Aura is focused on protecting what matters most, from powerful parental controls to help families safeguard their children online to identity protection, fraud protection, dark web monitoring, antivirus, VPN and more. Everyone at Aura is excited for the new season and behind Pompey all the way.”

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