Short: Premier League, Rugby League, Ipswich Town
Avery Dennison has extended its licensing partnership with the Premier League for a further five seasons, securing the brand’s role as the official supplier of names, numbers and sleeve badges for all clubs.
The partnership, which first began in 2019, has covered every Premier League team’s official shirt branding during a period that has included major developments in the league’s global reach, sustainability commitments, and merchandising operations.
Avery Dennison operates its production from facilities in Norway and Vietnam, with a focus on heat-applied embellishments and responsible manufacturing processes.
This latest agreement ensures continuity in kit presentation and production across the league until the conclusion of the 2029/30 season, a period which will include the build-up to the 2026 FIFA World Cup and further growth of the Premier League’s international licensing operations.
Will Brass, Premier League Chief Commercial Officer, said, “Throughout this partnership, Avery Dennison has demonstrated a strong commitment to excellence and innovation, with the names, numbers and badges becoming part of the fabric of the Premier League.
“Off the pitch, their support for a range of Premier League initiatives and fan-focused events has been invaluable, helping us ensure everyone is welcome to enjoy the game. We look forward to further developing our relationship over the coming years.”
Christophe Duchamp has been named an Official Partner of England Rugby League in a deal that will run ahead of the men’s and women’s home Ashes series this autumn.
As part of the partnership, Christophe Duchamp has provided exclusive product offers to members of the Our League mobile app and England Rugby League supporters.
The watch brand, which originated in Switzerland, now operates from its UK headquarters.
The partnership marks Christophe Duchamp’s latest involvement in UK sport as rugby league prepares for its first Ashes series on home soil since 2003.
Nick Roberts, Head of Commercial of RL Commercial said, “We are delighted to welcome Christophe Duchamp as an England Rugby League partner ahead of the return of the Rugby League Ashes later this year.
“It’s a series that has captured the imagination, and will lift Rugby League in England to a new level – and the involvement of Christophe Duchamp is further evidence of that.”
Greene King has extended its agreement with Ipswich Town to remain the Club’s Official Pouring Partner at Portman Road until the end of the 2028/29 season.
The UK-based brewer has continued its relationship with Ipswich Town, securing pouring rights across concourse and hospitality areas at the stadium for a further five years.
The deal includes the addition of Estrella Galicia to the matchday offering, alongside Greene King’s existing beer portfolio.
Founded in Bury St Edmunds, Greene King has maintained a long-term association with the club, including serving as front-of-shirt sponsor between 1995 and 2001.
The company will also retain its position as an Elite Partner of Ipswich Town, who have secured promotion to the Premier League for the 2024/25 season following a second-place finish in the EFL Championship.
Andy Wooldridge, Ipswich Town’s Commercial Director, said, “We are delighted to have agreed this partnership with Greene King for the next four years. We are proud to support a local company, who, like us, are known internationally but remain fully committed to its local community.
“This represents a key partnership for us, one that not only comes with great heritage but also comes with exciting plans over the next few years and beyond.”
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