Aviva Appoints Rpm For UK Athletics Deal

Global insurance brand Aviva has appointed marketing agency RPM to handle experiential activity for its UK athletics sponsorship programme.

RPM will now create a campaign to showcase Aviva’s sponsorship of the Great Britain and Northern Ireland athletics team – including a branded roadshow.

The roadshow will tour shopping centres across the country over the next year, and will feature a number of elite athletes, as well as engage with consumers and demonstrate Aviva’s involvement with the sport over the next year.

Aviva has been a sponsor of British Athletics for the last 12 years, and last year the Aviva Roadshow visited 11 destinations around the UK.

Gerri Carr, senior sponsorship manager at Aviva, said: ‘We are proud to be highlighting the full extent of our athletics sponsorship, from our grassroots programmes in schools and clubs, the six Aviva Series televised events we stage each year, and importantly our funding for Aviva GB&NI Team elite athletes’.

‘Our long-standing commitment is paving the way for British athletes to achieve their dreams and we wanted to give the public a chance to feel a part of this. It’s important for us to deliver a powerful experience that stands out – and we believe that RPM is best placed to deliver this’.