Aviva Extends Premiership Rugby Partnership

02 Aug 2017 | tshego

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Aviva has announced it will continue to support Premiership Rugby for another year, extending its seven year deal as the title sponsor of Premiership Rugby.

The extension, which runs until the end of the 2017/18 season, will see Aviva enter its eighth season as a partner of England’s elite domestic men’s rugby competition.

The deal allows Aviva to continue its Tackling Numbers programme – aimed at 7-9 year olds – which uses rugby to make learning about numbers fun, exciting and rewarding.

Delivered by the 12 Premiership Rugby clubs, the programme has resulted in 1,357 teachers downloading the Aviva Tackling Numbers lesson plans, reaching 26,610 children in the process.

Tom Daniell, retail marketing director, Aviva, commented: “After a thrilling end to last season and a great summer of rugby, we’re incredibly excited to be extending our partnership with Premiership Rugby until the end of the 2017/18 season.

“The extension gives us the opportunity to continue working with Premiership Rugby and the 12 clubs on our community initiatives, notably the Aviva Tackling Numbers programme and the Aviva Community Fund, both of which make such a valuable difference to communities and families across the country.

“With record numbers of both attendances and live TV audiences, the league is going from strength-to-strength and we’re very much looking forward to the upcoming season.”