Aviva Gets Name Rights To Lansdowne

The rebuilt Lansdowne Road stadium, which will host Uefa Europa League, presently known as the Uefa Cup, in 2011, will be called Aviva stadium following a naming rights deal worth €40m.

The deal with Hibernian Aviva is set to run for 10 years, and has achieved title sponsorship for the insurance firm.

The refurbished 50,000-seat venue in Dublin is expect to open in a little more than a year and, along with hosting Uefa Europa League, will continue to serve as host Rugby Union matches.