Aviva Strikes Athletics Media Tie-up

03 Mar 2010 | sigadmin

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Aviva, the number one sponsor of UK Athletics (UKA), has struck a partnership with the Telegraph Media Group for the sponsorship rights to the exclusive online streaming of the IAAF World Indoor Athletics Championships in Doha, Qatar between 12-14th March.

The new partnership offers users the ability to watch this live international event as part of Aviva and the Telegraph’s commitment to support UK athletes.

TMG’s partnership with the International Association of Athletics Federations and rights holder IEC will enable the British public to watch the Aviva Great Britain & Northern Ireland (GB&NI) team live in action at www.telegraph.co.uk/athleticslive.

Aviva GB&NI team athletes competing include world champions Jessica Ennis and Phillips Idowu.