Ba Signs Up To England 2018

26 Apr 2010 | sigadmin
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British Airways has been unveiled as the official airline of the England 2018 World Cup Bid with the airline also signing up former England striker Gary Lineker to front the sponsorship.


As an England 2018 ambassador, Lineker unveiled the British Airways aircraft that will fly the England 2018 bid book to Zurich, home of FIFA. The Airbus A319 aircraft will sport a giant black and white football on its nose.


The bid book represents England’s formal proposal to FIFA and sets out the country’s vision for hosting the World Cup.


British Airways will launch its campaign by flying the England 2018 team to FIFA’s headquarters on 13th May, to officially hand over the bid book to President Sepp Blatter.


Throughout the campaign the airline will fly the England 2018 team around the globe to meet with key figures in world football as they seek to earn the right to stage the tournament in England.


The campaign will reach its climax in December when British Airways flies the England 2018 team into Zurich for the final presentation to FIFA.


There will also be an opportunity for British Airways customers to back the bid by providing their messages of support in Terminal 5 in the coming weeks. These will be reproduced on the livery of the plane taking the England 2018 bid to FIFA’s headquarters in December.


The airline also announced a competition for two football fans to win an exclusive place on board the special flight with the England 2018 team on 13th May at; http://www.england2018bid.com/support/register

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