Ba Teams Up With Edmund To Stream Matches

08 Apr 2018 | tshego

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British Airways and Kyle Edmund have announced a new project, to provide an experience for Kyle’s fans by getting his matches from the upcoming ATP tournament in Marrakech live to his official Facebook page.

British Airways has partnered with Kyle and StarWing Sports, Kyle’s management company, to provide this service free of charge for all his followers in United Kingdom.

British Airways has recently added Kyle to its brand ambassadors. This will be the first time the company is engaging in this kind of project with the Australian Open semi-finalist.

Kyle said: “I am excited about this amazing opportunity to have my matches streamed on my Facebook channel. It is a good chance to thank all my fans for supporting me on social media and offer them this fun experience to watch my matches from Marrakech live in a slightly different environment. I hope everyone will enjoy as much as I will.”

Carolina Martinoli, British Airways’ director of brand and customer experience, said: “We’re incredibly excited to have partnered with Kyle and bring more of his tennis to his fans and followers. This is the first time Kyle’s streamed live on his social channels and we wish him the very best of luck for his matches in Marrakech.”

This partnership has been backed by Lagardère Sports, the official distributor of the broadcasting rights for the event in Marrakech.

Nikolaus von Doetinchem, executive vice president gobal media at Lagardère Sports added: “We’re delighted to once again partner up with StarWing to realize another branded content case with one of the ATP’s greatest rising stars. The commitment of Kyle and British Airways showcases, that we are on the right track transforming the sport into the digital world to the young audience in the UK and create a new user experience allowing the fans to directly exchange and communicate amongst each other.”