Badminton Champs Signs Betting Partner
Badminton England has agreed a new partnership with 188BET to become the official online gaming partner of the YONEX All England Open Badminton Championships.
The YONEX All England is the oldest badminton championships in the world and are held at the Barclaycard Arena in Birmingham.
The new three year deal will be 188BET’s first in badminton as the betting brand becomes the official gaming partner from 2016.
Adrian Christy, Badminton England’s chief executive, said: “The YONEX All England Open Badminton Championships is one of the ‘must see’ events on the sporting calendar and we are delighted to have secured this partnership with 188BET which will enable us to further develop the Championships.
“We are constantly seeking partners who can bring greater fan engagement and experiences across our events and activities and I am really excited with some of the plans that 188BET have for our flagship event.”
188BET’s managing director, Nigel Singer added: “I’m very pleased to announce 188BET’s partnership with the YONEX All England Open Badminton Championships. The YONEX All England is one of the most recognised badminton championships in the world and our new partnership will allow 188BET to reach a growing badminton fan base.”
