Badminton England Appoints Sport Collective
Badminton England has appointed sports rights and marketing agency Sport Collective to support the development of the governing body’s commercial strategy and to deliver sport business training to its athletes.
Sport Collective will work closely with Badminton England to develop and implement new strategies to increase revenue from digital content, membership and major events. Sport Collective Training will also deliver sport business training to Badminton England’s athlete network.
Adrian Christy, CEO of Badminton England said: “Our new Discover Badminton strategy tells a great story of the exciting opportunities ahead for English badminton and we are delighted to partner with Sport Collective to help us build and execute our commercial partner programme”.
Peter Daire, director of Sport Collective said: “We are really pleased to be working with the talented team at Badminton England. Their participation numbers, Olympic success and major event staging make them a really attractive sport which we are delighted to be involved in growing further”.
