Ball Street has teamed up with BetVictor to bring fans more content in the run up to each weekend’s football.
Multi-platform football network, Ball Street, will produce The Weekender digital show for the BetVictor YouTube channel, providing a preview and talking points ahead of the weekend’s football.
The show will give BetVictor original content to be aired on their YouTube video channel as well as develop an audience and community to grow the betting platform’s social reach.
BetVictor will also own Preview across Ball Street’s influencer community, including sponsored match preview strands that will be integrated within YouTube channels including Arsenal Fan TV and The Redmen TV.
Matt Wilson, co-founder of Ball Street said; “We are delighted to be working with BetVictor, they understand the benefits of working with and empowering a genuine community of influencers. Eager anticipation of the weekend action is what BetVictor, our fan channels and football fans have in common so this is a partnership in which everybody wins.”
Paul Lopez, head of social media at BetVictor said; “Ball Street have a truly original way of working; their creativity, social reach and network of influencers gives us the ability to deliver an engaging and interactive format that will help build our community and drive deeper levels of engagement around the BetVictor brand.”