Ball Street Teams Up With Draftkings

Ball Street has been appointed by daily fantasy sports company DraftKings to produce its weekly social media content series in the UK.

In a campaign fronted by former footballer Jimmy Bullard, the multi-platform football network will be producing online content around DraftKings’ recent launch into the UK sports market.

The campaign will include a series of eight programs with content to educate traditional fantasy sports fans on how to play daily fantasy sports, providing tips and advice.

Each week, Jimmy Bullard will be challenging DraftKings’ players to put this to the test and try to #BeatTheBulldog in a fantasy football contest.

Matt Wilson, co-founder, Ball Street said: “DraftKings is a great brand with a fantastic product offering and we are thrilled to be working with them in changing the way football fans consume fantasy sport. We plan to bring them mass awareness and deep engagement with football fans around the UK.”

Marta Norton, director of marketing, DraftKings UK added: “It’s very exciting to be working with Ball Street on our launch campaign. They have demonstrated great understanding of our brand and the value we bring to the UK sports audience. As the number one football multi-platform network they are experts at communicating in the digital and social space.”