Ballantine’s Lets You Call The Shots

Scotch whisky brand, Ballantine’s, has launched ‘Call the Shots’ – a new film series featuring 2014 Ryder Cup winning captain Paul McGinley.

Hosted on the Ballantine’s Golf Club website (www.ballantinesgolfclub.com/calltheshots), Call the Shots represents a world first for real world gamified golf content, allowing viewers to control the shot selection of Ballantine’s Golf Club captain Paul McGinley from tee to green through a gamified learning experience. The interactive video series – created by M&C Saatchi Sport & Entertainment and produced by Just So – is designed to test the user’s course management abilities only allowing players to shoot the lowest score possible if they make the right call for every stroke.

Filmed on the Dirleton Links course at Archerfield Links Golf Club in Scotland, the films are part of a series of content available at the Ballantine’s Golf Club. The series features the opportunity to direct McGinley through a full par 5 as well taking on a par 3 and 4, mirroring the typical challenges a golfer is likely to encounter on the course. In addition, the Ballantine’s Golf Club is offering one member and a friend the opportunity to test their course management for real by winning a round with Paul McGinley.

Ballantine’s Golf Club captain and Ryder Cup legend Paul McGinley commented: “Call the Shots is a fantastic concept that continues golf’s evolution in the digital world. The film is designed to help golfers understand the importance of course management in an innovative and engaging way, in line with the overall approach of the Ballantine’s Golf Club. Good luck, and try and stay out of the water.”

The Ballantine’s Golf Club is the world’s first online golf club, a place where members can join a global community of passionate enthusiasts and access online content and money-can’t-buy opportunities to play. The club lives both on and offline and is free to join, offering member experiences that are delivered through ‘Win Now’ using premium rewards, ‘Watch Now’ with exclusive content and ‘Play Now’ through the member only tournament, the Ballantine’s International Cup.

Peter Moore, global brand director, Prestige Brands said: “As pioneers of the digital revolution in golf, we are very proud to launch our Call the Shots series with our club captain Paul McGinley. As the world’s first online golf club, we are committed to providing our members with engaging and exclusive content in an innovative way they won’t find anywhere else. Call the Shots represents exactly what our modern club has been built on, by taking the traditional elements of golf to the next level.”