TEAM scores partnership with Baller League
Small-sided football league Baller League has signed an agreement with sports marketing agency TEAM to explore long-term growth opportunities.
The league, which is currently active in the UK and Germany with a US launch planned, blends fast-paced sport with creator-led engagement and immersive fan experiences aimed at the next generation of fans.
As part of the initial agreement, TEAM will support Baller League’s sales efforts and conduct a strategic review to explore a longer-term partnership. The collaboration is secured by TEAM’s new vertical, TEAM Ventures, which aims to accelerate innovation-driven properties.
The move reflects a new platform strategy for TEAM, which is selectively expanding its portfolio beyond its long-standing partnership managing UEFA men’s club competitions, which continues through 2027.
Felix Starck, Baller League Founder and CEO, said, “Baller League isn’t just a league – it’s a movement. We’re building on the thrilling roots of football and creating something shaped for fans who want football on their terms. Partnering with TEAM gives us access to an experienced operator who understands how to build world-class sports IP.”
Simon Crouch, CEO of TEAM, said, “TEAM is ready to apply our executional firepower, strategic acumen and operational expertise to a property that represents the next generation of fans. Secured by our new vertical, TEAM Ventures, Baller League is an exciting new sport that aligns with our ambition to help accelerate innovation-driven properties.”
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