Barclays Launches ‘game Changing’ Campaign With Lampard
Barclays, the official banking partner of the Premier League, has launched a new campaign, ‘Game Changing’, with ex-Chelsea and England player Frank Lampard.
The campaign launches with Lampard – the Premier League’s highest scoring midfielder, pictured above in his Chelsea days – talking about the game changers on and off the pitch. These include the inspirational leaders, the unplayable players, the ones who never give up, the ones who break down barriers, the ones who innovate and the 12th man – the fans.
At Barclays, for 16 seasons, we’ve celebrated #GameChanging moments, both on the pitch and off it.
From the unplayable players, the inspirational leaders and the greatest game changers of all… pic.twitter.com/IF44brRSD9
— Barclays Football (@BarclaysFooty) January 16, 2018
Tom Corbett, head of sponsorship and media at Barclays, said: “We are delighted to be launching the ‘Game Changing’ campaign and working with Frank to shine a light on the true Game Changing heroes in Premier League football.
“Yet it’s also about changing attitudes through football and how they can be equally game changing. Barclays is committed to supporting diversity and inclusion in the game, whether it’s through our partnership with Team Pride, set up by the charity Stonewall, and their flagship Rainbow Laces campaign that promotes equality for LGBT fans and players, or our support for Women in Football, who support women in pursuing their football careers in an atmosphere of equality.”
Lampard said: “It’s great to be working with Barclays on the ‘Game Changing’ campaign. Throughout my career there have been some real pivotal times; from the early days working with Harry Redknapp at West Ham, moving to Chelsea and meeting Jose Mourinho who transformed me as a player, through to the relationship I built up with the Chelsea fans who supported me with passion throughout the rest of my career. To celebrate those moments, and to focus on the fast pace of change through football and society is an exciting opportunity.”
Barclays has a history of game changing in its own field, whether it was the launch of the world’s first ATM 50 years ago last year, the first UK credit card, or the implementation of new payment systems like Pingit and bPay that are transforming the way we shop, through to its 16-year partnership with the Premier League that has seen Barclays give away over 100,000 tickets to fans, spend £40 million on community projects and take the Premier League trophy to over 35 countries.
Image: ©Getty Images
