Barclays Marks New Season With Tvc
Barclays has launched a new television advert to mark the start of the 2014/15 Barclays Premier League season. The 60 second advert, called ‘picking ourselves up’, airs for the first time this weekend (16th August) on UK TV and digital channels.
According to the Premier League title sponsor, the film aims to ‘shine a light on grassroots football and highlight those, both young and old, who capture the excitement of the Barclays Premier League and champion the true spirit of the game’.
The advert, which features two young London teams, marks the next stage of Barclays ‘thank you’ campaign which, through a series of initiatives, recognises and rewards club legends, community heroes, ex-players and fans who go above and beyond.
David Wheldon, managing director of Brand, Reputation, Citizenship and Marketing at Barclays, said: ‘Our mission is to champion the true spirit of the game and the start of this new season, always a time of great optimism, is the perfect opportunity to do this.’
‘From the commitment of grassroots coaches, to the unwavering support of fans around the world, and the integrity of players who play the game in the right way, we want to say thank you to those who embody the spirit of the game week in week out.’
The advert was filmed at Wormwood Scrubs in London, the site of one of the first Barclays Spaces for Sports facilities which this year celebrates its 10th year anniversary.
Throughout the 2014/15 season Barclays will be rewarding fans who join the conversation via the Barclays Football Facebook Page or Barclays Footy Twitter Page with exclusive ticket and merchandise giveaways.
Starting on Tuesday 19th August, Barclays’ Ticket Tuesday promotion will give fans the chance to win tickets to their favourite team every Tuesday of the 2014/15 Barclays Premier League season.
Barclays will once again also be giving away more than 8,000 tickets to local communities in partnership with Barclays Premier League clubs.
