Barclays Renews £82.25m Premier League Deal
The Premier League and Barclays have agreed to a new three-year renewal deal for Barclays to be the global title sponsor of the Barclays Premier League.
The deal, worth £82.25m over the course of the sponsorship, runs from season 2010/11 through to the end of the 2012/13 season.
Richard Scudamore, Premier League chief executive, said: ‘We are extremely pleased that our long established partnership with Barclays will continue for a further three seasons.????
‘The clubs unanimously accepted Barclays’ proposal and are looking forward to further developing a successful relationship for what must be considered one of sports top sponsorship properties.’
The deal is for the global title sponsorship of the Premier League and includes exclusive world-wide marketing rights, UK and international TV programme accreditation, extensive advertising packages, match day tickets and hospitality.
The deal will also continue to include the biennial pre-season tournament, the Barclays Asia Trophy, which most recently took place in Beijing in the summer of 2009.
The Barclays Premier League is currently broadcast across 211 territories to more than 500 million homes.
Barclays is a major global financial services provider engaged in retail and commercial banking, credit cards, investment banking, wealth management and investment management services, with an extensive international presence in Europe, the USA, Africa and Asia.
Barclays operates in over 50 countries, has over 49 million customers and employs over 145,000 people.
