Barclays Replaces Hsbc As Wimbledon Banking Partner
The All England Lawn Tennis Club has announced Barclays as the official banking partner of Wimbledon.
The new multi-year deal, which kicks off with the 2023 edition of the Grand Slam tournament, sees the London-headquartered bank replacing previous partner HSBC, which has held the sponsorship position for a 15-year period.
As part of the agreement, Barclays will donate an annual contribution to the Wimbledon Foundation, the official charity of the Club and The Championship, which, according to a statement ‘represents the biggest ever donation made by an official partner’. The exact value of the donation, however, hasn’t been disclosed.
Additionally, American professional tennis player and current world number 17, Frances Tiafoe, has been announced as a brand ambassador.
Tom Corbett, Group Head of Sponsorship and Media at Barclays, said, “We’re incredibly honoured and excited to be working in partnership with one the world’s most prestigious sporting events and to announce that we’ve signed Frances Tiafoe as our tennis ambassador. Our joint commitment to create legacy, through Barclays community programmes and the Wimbledon Foundation, means through this partnership we can deliver lasting impact and continue to create opportunities through sport.”
Sally Bolton OBE, Chief Executive of The All England Lawn Tennis Club, added, “We are delighted to welcome Barclays as the Official Banking Partner of The Championships. Barclays’ commitment to creating access to sport for all is something that we are passionate about and, thanks to their generous support of the Wimbledon Foundation, will be a central theme of our partnership.”
In December 2019, Barclays became the first title sponsor of the FA Women’s Championship and rolled out the Barclays Community Football Fund, an initiative that offers grants and resources to grassroots football groups.
