Shorts: Bath Rugby, London Lions, DAZN

Savills has partnered with Bath Rugby, with its branding set to feature on the playing kit for the remainder of the 2024/25 season.

Savills logo will be featured on the players’ shorts beginning with the side’s EPCR Challenge Cup quarter-final against Gloucester Rugby.

The partnership has marked a return for Savills, which has previously held naming rights for the South Stand at Bath’s home ground, The Rec.

The agreement has come during a strong season for Bath Rugby, who have remained in contention across domestic and European competitions.

Savills, which has operated in the UK property sector for over 160 years, has continued to engage with local networks through sport and cultural partnerships, particularly in cities where it holds a commercial presence.

Tom Adams, Head of Business Development at Bath Rugby, said, “There is clear synergy between Savills and Bath Rugby, not just in values but also in vision – this has made the partnership feel like a natural extension of both organisations. We’re excited about what we can achieve together.”

London Lions have partnered with sustainable water company, Cano Water.

The deal sees Cano Water become the basketball team’s official water partner for all remaining home and away Super League Basketball games this season.

The partnership follows the Lions’ recent announcement of plans to build a new arena, purpose-built for basketball with support from the Mayor of London, as the club aims for a return to European competitions.

Cano Water was established to offer a more sustainable alternative to plastic bottled water, using infinitely recyclable aluminium cans.

Lenz C. Balan, CEO of the London Lions, said, “At the London Lions, building an elite team begins with strong values – both on and off the court. That’s why partnering with Cano Water felt like a natural fit.

“With the playoffs approaching and a huge year ahead, we’re proud to have Cano Water keeping us hydrated and ready for the challenge.”

Global sports entertainment platform DAZN has launched Scores, a new football statistics feature available free to all its registered users worldwide.

The integrated engine provides real-time data and insights for over 1,000 football competitions directly within the DAZN platform.

Users can personalise their experience by selecting favourite clubs and competitions to follow, receiving notifications for kick-off, half-time, full-time, goals, red cards, and penalties.

The feature includes information on line-ups, live updates, historical performance data, possession statistics, attacks, defence, and passing metrics. Scores is available in multiple languages across DAZN’s markets.

The tool complements DAZN’s existing live and on-demand football rights portfolio, which includes the Bundesliga, English Premier League, LALIGA, Ligue 1, Serie A, UEFA Champions League, and UEFA Women’s Champions League. Fixtures within Scores that DAZN holds the rights to stream will link directly to the live coverage on the platform.

Shay Segev, CEO of DAZN Group, said, ‘By offering this product to all registered users for free, DAZN is increasing fans’ access to sport, while creating greater opportunities to drive sports fans’ engagement with the platform.”

Wolves have become the first Premier League club to establish an official presence on GKer, operated by Chinese broadcaster Migu.

The move forms part of the club’s broader digital engagement strategy in China, where it already maintains an active presence across major local platforms and esports competitions.

The club has built their profile in the region over recent years through participation in the Premier League Asia Trophy and engagement with a growing fanbase through tailored content and digital initiatives.

The GKer collaboration has allowed Wolves to further localise its content, targeting younger digital-first audiences in the Chinese market.

Migu, which holds media rights to a number of major global sports properties including the Premier League, FIFA World Cup, and the Olympic Games, has developed GKer as a hub for fan-led content spanning sport, entertainment and culture.

Russell Jones, Wolves’ General Manager for marketing and commercial growth, said, “China represents an important market in Wolves’ international strategy.

“This initiative supports our ongoing commitment to developing our Chinese digital content reach and enhancing fan engagement through high quality content.”

Luton Town FC have announced a three-year partnership with sustainable performance-wear brand Reflo, commencing from the 2025/26 season.

In what is claimed as a world first for football shirts, elements of the kit, including home, away and third shirts, have been engineered using Reflo’s Reloop technology.

This technology allows the garments to be mechanically recycled back into polyester form at the end of their lifecycle, preventing them from going to landfill and offering a sustainable alternative.

Gary Sweet, CEO of Luton Town FC, said, “For generations, this club has been a symbol of pride and progress. Partnering with Reflo is a huge step forward as we look to honour our past while leading the charge toward a more sustainable future.”

Broadcast facilities provider Cloudbass has renewed its bronze sponsorship of SVG Europe.

Cloudbass has announced that two new IP remote production vehicles will be completed later this year, expanding its IP production capabilities.

Recent productions for Cloudbass include supporting ITV’s coverage of UEFA Women’s Nations League football, handling the full technical setup.

Cloudbass also delivered the first full cinematic live boxing production in Europe for the Joshua vs Dubois fight for DAZN.

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