BBC Gets 10.6m For Euro 2008 Final
Spain’s victory over Germany in the Euro 2008 final attracted an audience of 10.6m viewers to BBC1 on Sunday night.
Spain’s triumph, delivered through a goal by Liverpool striker Fernando Torres in the first half, netted a 42% share of the audience for the BBC between 6.55pm and 10pm, according to unofficial overnight figures.
The BBC said that the audience peaked at 12.9m and achieved an average audience of 10.6m.
The 10m-plus audience gave BBC1 its highest viewing figures of the whole tournament and easily beat its coverage of Germany’s 3-2 win over Turkey in the semi-finals, which pulled in 7.2m.
BBC shared the coverage of the tournament with ITV and, despite England’s failure to qualify for the tournament, the viewing figures across the event proved surprisingly high.
