Bbh Launches New Sport Division
Bartle Bogle Hegarty (BBH) has announced the launch of BBH Sport, a new venture set to apply BBH’s 32-year history of brand building to sports companies, sporting events, sports personalities and those organisations wishing to build their brands through sport.
The new business will expand BBH’s offering to its existing clients as well as working with a dedicated client list of its own.
The new venture will be headed by a line-up of talent including ex-England rugby star Lawrence Dallaglio; Kevin Brown, partner at BBH; Ewan Patterson, one of the world’s most awarded advertising creatives; and Ben Fennell, CEO of BBH London and long-standing judge at the BT Sport Industry Awards, will be chairman.
BBH Sport launches with founding clients Virgin Media Commonwealth Games, Weetabix and the Rugby World Cup 2015, as well as on-going assignments from adidas. According to the official press release, the company is also working with a major global sporting icon on their brand.
Fennell said of the announcement: ‘This is a very different sports business, with a unique proposition and a management line up of the very highest quality Lawrence, Ewan and Kevin will make an exceptional leadership team. They are all proven performers at the highest level and they know the sports market, BBH, and each other extremely well. We’ve got some fantastic founding clients that will provide us with a brilliant launch platform.’
Lawrence Dallaglio will be a founding partner of the company and will concentrate initially on new and existing clients. Lawrence captained his country during an England career that saw him capped 85 times and has gone on to raise millions through his Dallaglio Foundation with events such 8 Rocks and Dallaglio Cycle Slam.
