BBL Appoints Sportradar For New Season

The British Basketball League has appointed Sportradar as its new preferred betting data partner for the 2014/15 season, which will see the number of games covered this season by BBL TV increase from 30 to 45.

The British Basketball League, often abbreviated to the BBL, is the premier men’s professional basketball league in the United Kingdom representing 13 teams from England and Scotland. The teams compete for the national title during the regular season and post-season Play-offs, as well as for the BBL Cup and the BBL Trophy.

Johannes Ranke, managing director data & licensing of the global supplier of sports and betting related data, said: ‘The British Basketball League is such an exciting league, with teams from Glasgow down to Plymouth and one that a lot of the up and coming talent of the UK look up to. The opportunity to help in the development and growth of UK basketball is an exciting one, and we are proud that our partnership will see the league’s channel broadcast 50 % more matches than it did last season.’

Besides companies in the sports betting and media industry, Sportradar also operates a unique Fraud Detection System for several federations, including the AFC, CONCACAF and UEFA, as well as acting as the exclusive, worldwide distributor for International Tennis Federation Official Data.

The league’s commercial director David Leyden Dunbar said: ‘This is such a positive news story at the beginning of the 2014/15 Season, where we’ve been able to deliver a partnership which all BBL fans can benefit from instantly. This season we’ve strived to improve BBL TV’s output but the addition of 15 extra live games has only been made possible through Sportradar’s investment and support.’