BBL Lands In New York
The British Basketball League (BBL) has announced a programming partnership with YES, the Yankee Entertainment and Sports Network.
As per the deal, the YES Network app will stream two BBL games each week.
Additionally, the deal sees replays of select games on the YES Network’s linear channel.
UNBEATABLE, BBL’s new magazine show, will also be available on the YES Network and the YES App to American fans.
YES is an American pay television regional sports network whose majority shareholder is Yankee Global Enterprises, the owner of the New York Yankees.
The network broadcast sports games and content related to teams within the New York Metropolitan area and serves as the regional television home of the Brooklyn Nets and the WNBA’s New York Liberty.
Aaron Radin, Chief Executive Officer of the British Basketball League, said, “We’re very excited about our partnership with the YES Network, the most-watched regional sports network in the US, to bring our league into the homes of the New York tri-state area. This announcement marks a major milestone for our League, signifying our continuing growth and ambitions.
“We are committed to delivering high-quality sports entertainment to the YES Network’s viewers to build an audience with new overseas fans.”
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