Beats By Dre Lights Up Football Stadiums With Anti-racism Messaging
Football stadiums across the country were the target of a new activation by audio brand Beats by Dre, who lit up grounds with anti-racism messages upon the return of fans.
The move is part of the brand’s ‘You Love Me’ campaign, which celebrates Black culture and resilience, and saw a number of iconic stadiums including Anfield, Stamford Bridge, and the Tottenham Hotspur Stadium adorned with anti-racism messages projected onto the outsides.
In addition, Beats also handed out a number of face masks to both players and fans featuring the words, ‘Bring back fans. Not racists’ before each game.
Continuing the brand’s recent efforts to highlight changes that still need to happen, the projections follow on from the release of its recent one-to-one discussion between former Chelsea footballer and activist Paul Canoville and current star Callum Hudson-Odoi.
The pair acknowledged the necessary work that still needs to be done to eradicate racism from football and society, once and for all, and reflects on the differences in experiences both men had when playing for Chelsea in different eras.
