Beckham Enters Joint Venture To Build Clothing Range
David Beckham and business partner Simon Fuller have entered into a 50-50 joint venture with Global Brands Group, which is expected to see the release of a range of new Beckham-branded consumer products across Asia, Europe and the US.
According to the Financial Times, Beckham, Fuller and GBG chief executive Bruce Rockowitz are also hoping to sign up other celebrities over the course of the next six months.
Speaking at a press conference in Hong Kong to announce the venture, Beckham said: ‘Throughout my career I’ve had quite a few sponsorship deals. This takes it to a different level for me. I’ve gone from being in a sponsorship deal to being an owner.’
Beckham already owns his own licensing company, Beckham Brands, alongside his wife Victoria, but his new GBG venture would oversee a much more comprehensive portfolio than that entity, according to Fuller.
Listed on the Hong-Kong Stock Exchange, GBG is a Li & Fung-owned brand licensing company that focuses on clothing, footwear and home products – shares in GBG rose 5.4% on Thursday, following the announcement.
The latest agreement from the former footballer follows a deal with drinks giant Diageo to promote its Haig Club scotch brand, while Beckham has been the face of multiple brands over the years including Adidas, Pepsi, H&M and Police sunglasses.
