Beckham Inks Latest Brand Deal
David Beckham has signed a new agreement with Nespresso which sees him become the home coffee machine company’s latest brand ambassador.
The partnership has been described as a reflection of Beckham’s ‘love of high quality, sustainably sourced coffee’ and was announced with a video on social media where the former England captain shares his daily coffee ritual.
Beckham, the co-owner of Major League Soccer franchise Inter Miami CF and long-term UNICEF ambassador, has recently released his Netflix docuseries Beckham, in which his numerous brand endorsements deals were highlighted.
Anna Lundstrom, CEO for Nespresso in the UK and ROI, said, “David Beckham has always had an unforgettable style, taste and passion for creating elevated experiences which are many of the qualities of Nespresso.
“We are delighted to be working with David to showcase his genuine love for the nation’s favourite drink and his journey of coffee discovery, as well as showing how even the routine coffee moments; with family, with friends, and ourselves, can make every day even more meaningful.”
David Beckham, said, “I’ve always loved Nespresso coffee. Whether I am having a quiet moment at home with my family or preparing myself for a business meeting, the variety of blends is great, it’s so simple to make and every cup tastes incredible.”
Nespresso joins adidas, Samsung, Pepsi, Emporio Armani, Jaguar, and Haig Club on Beckham’s long and illustrious list of brand partners.
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