Becks And Boss Join Forces

Hugo Boss has announced a multi-year ‘design collaboration’ with David Beckham for its BOSS brand.

The new partnership between the former England and Manchester United midfielder and the global fashion brand will aim to ‘evolve the BOSS Menswear collections’ over the duration of the deal.

The collaboration is set to see Hugo Boss release several seasonal collections ‘curated by’ David Beckham who will be involved ‘in all stages of the concepting and design process.’

The focus of the collaboration will be on both formal and casual menswear with the first collection presented to consumers in Spring/Summer 2025, with Beckham already appearing in the brand’s global campaign in Fall/Winter this year.

Daniel Grieder, CEO of Hugo Boss, said, “David Beckham is a true global icon in both sports and fashion. With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our BOSS brand. We are very much looking forward to seeing the first collections come to life and working closely with David throughout this multi-year partnership.”

David Beckham, added, “Over the last few years, I’ve been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful. I’ve really enjoyed the collaboration with BOSS so far and have been impressed by the team’s ambition, creativity, and desire for excellence. I look forward to sharing what we’ve been working on so far, including the Fall/Winter 2024 campaign as the first step in our long-term partnership.”