Be:fit Appoints Radiator Communications

Radiator Communications has been appointed by Telegraph Events to handle the pre-event and on-site communications for Be:Fit, a health and fitness festival for women.

The event takes place between 29^th April and 1^st May at The Business Design Centre in Islington, London, and covers a range of holistic health and fitness features – from interactive fitness studios and speakers to chefs and cookery features, as well as 100 stands within the shopping village.

The agency’s scope of work will focus on driving ticket sales through coverage in women’s lifestyle, fitness, national broadcast and listing media.

The team will be promoting the ambassadors and brands associated with the show, from leading health and lifestyle blogger Madeleine Shaw to fitness brands such as Barry’s Bootcamp.

The campaign will be managed and shared between Radiator’s fitness and fashion teams.