Be:fit London Extends With Reebok

Telegraph Events has announced that sports and fitness brand Reebok have confirmed a further two year deal with the Be:FIT London festival.

The partnership will include sponsorship and activation of the 2017 and 2018 festivals.

Reebok’s sponsorship of the 2017 event will include a refreshed Reebok Fitness Studio which was visited by over 6,000 participants in 2016, the Reebok retail store, Reebok ‘kit fit’ styling sessions for celebrity and VIP visitors, and Reebok’s ambassadors included within the studio line up and festival marketing. 

Part of the Telegraph Events portfolio, Be:FIT London is a UK health and fitness festival dedicated to women. The event looks to tackle the misinformation around fad diets and quick fix changes, and provide visitors with the long term tools for health, happiness and body confidence.

Leigh Fergus, Be:FIT festival manager at Telegraph Media Group said: “Be:FIT London has worked with Reebok since the festival’s launch in 2014 in. Over the last few years we have gained a deeper understanding of both brand’s vision and subsequently increased our potential for shared activation, culminating in Reebok’s 2016 activation being global best practise for Reebok woman. Be:FIT London is increasing rapidly in size and reputation and we are delighted that Reebok will be a platinum sponsor until at least 2018.”

Mark Allin, brand activation manager at Reebok said: “Reebok is delighted to continue our partnership with Be:Fit London for the next two years. The festival provides us with an unparalleled opportunity to work with the best and most contemporary fitness communities in London, as well as the chance to showcase our fitness products for yoga, studio, functional fitness, combat training and more. We can’t wait to show the Be:Fit community our 2017 collection and look forward to building on the activation we ran on the main floor and Reebok Fitness Studio this year.”