Former Sky Sports Commercial Director Richard Verow has been confirmed as the new Chief Sports Officer at Qatari broadcaster BeIn Sports.
Verow, however, will be based in London, and will oversee BeIn’s global sports rights acquisitions and distribution.
Reporting directly to Yousef Al-Obaidly, CEO, BeIn Sports, Verow will take over the role from Daniel Markham, who has been promoted to Chief of Staff and Special Advisor to Al-Obaidly and Nasser Al-Khelaifi, Chairman, BeIn Sports.
Verow said: “Yousef’s vision for BeIN is both ambitious and tremendously exciting. BeIN is a group that has a strong global presence, great plans and never sits still. Sky has been a tremendous place to be and it took a very special role and challenge to draw me to the next stage of my career. I am delighted to join BeIN at this exciting time.”
Al-Obaidly added: “Our ambition is to become the leading sports and entertainment group in the world and to achieve that we need the very best talent in the business, without doubt, Richard and Daniel are leading examples of this.
“The next few years could not be more exciting for BeIN as we look to grow globally while addressing the piracy challenges we face in MENA. While our industry is going through a transformation, under Richard’s direction I know that we will continue to lead, innovate and grow.”
Verow left Sky in November 2019, after seven years as Commercial Director and having spent 12 years at the broadcaster in various roles.