Bein Sports Takes Tennis Cups Global

03 Feb 2015 | sigadmin

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beIN Sports and the International Tennis Federation have announced a seven-year strategic media rights partnership for the Davis and Federation Cups.

The deal is the largest television and rights deal signed in the history of the two tournaments, both sponsored by BNP Paribas.

The partnership has been designed to increase the global exposure and quality of the Davis and Fed Cup coverage across linear and digital channels, with the hope of accessing millions of tennis fans around the world who follow the two tournaments.

ITF president Francesco Ricci Bitti said: “The ITF is proud that beIN Sports has agreed to become the official global media rights partner for Davis Cup and Fed Cup.

“I want to thank beIN media group CEO Nasser Al-Khelaifi and deputy CEO Yousef Al-Obaidly, who were instrumental in the negotiation of this contract, and let them know how much we look forward to working with them to increase even further the television viewership and digital presence of Davis Cup and Fed Cup around the world.

“Just a few years ago, I went to the launch of beIN Sports in Paris and I have been impressed with the tremendous growth of the company and the quality of their productions. Our competitions are in good company with the other major sports federations and brands associated with beIN Sports.”

ITF executive vice president Juan Margets added: “The naming of beIN Sports as the official global media rights partner of the ITF launches a new model for television and digital coverage of the ITF’s flagship competitions that will deliver more and better coverage for our fans around the world across all platforms.

“Following an 18 month review process, it became clear that beIN Sports would be the best partner for the sport’s World Cup of Tennis – Davis Cup and Fed Cup – from a coverage, viewership, content and production perspective.”

beIN Sports media group CEO Nasser Al-Khelaifi commented: “beIN Sports is extremely proud to become a long-term partner of the ITF. We believe that Davis Cup and Fed Cup are great occasions within the tennis calendar showcasing the best of the game in a unique national team environment. Tennis is a fundamental part of our international sports programming and we look forward to working with the ITF to grow these competitions across the world.”