Beko Keepy-ups Appearances With FA Cup

Home appliance manufacturer, Beko, has launched a new national challenge to encourage families and communities across the nation to get active, as part of its second season as The Official Home Appliance Partner of The FA Cup.

The campaign will feature the Beko Keepy-Uppy Challenge, which will bring the FA Cup to local towns participating in forthcoming rounds of the competition, right up to the final at Wembley. 

Residents and schools in each town will be able to meet FA Cup Legends, have their photograph taken with the FA Cup and participate in the Beko Keepy-Uppy Challenge to win exclusive prizes. The campaign launched this week in Bournemouth with local FA Cup hero Darren Anderton and ex-Liverpool winger John Barnes, as the club prepares to take on Liverpool FC at home this Saturday.

Beko signed a deal to become an Official Supporter of the FA Cup in September 2012.

The Beko Keepy-Uppy Challenge is open to everyone, as an individual, club, or school, with fans uploading a short video to showcases their skills and keepy-uppys to www.beko.co.uk/keepyuppy. 

Prizes include FA Cup Final tickets, exclusive team training at the FA’s National Football Centre, St George’s Park, and Beko appliances. In addition, Beko will make a donation to its charity partner Barnardo’s for every video entry received.  

The closing date for entries is 21st April, and winners will be announced on the 5th May, – selected by an and the current Guinness World Record holder for Keepy-Uppy’s, Dan Magness.

George Mead, brand marketing manager for Beko, said of the launch: ‘We are excited to be entering our second season of partnership with The FA Cup. Through this new campaign we intend to bring the fun of competition to our core audience of families whilst encouraging active lifestyles through an inclusive competition. Last year’s activity provided us with a strong platform to communicate awareness for the Beko brand whilst encouraging purchase consideration.’

Sean McAuliffe, the FA’s head of business development, added: ‘We are looking forward to seeing the Beko Keepy-Uppy Challenge roll out across the UK in the coming weeks as part of The FA Cup journey to Wembley in May.’