Beko Kicks Off Partner Of Play Campaign

Appliance brand Beko has unveiled animations of FC Barcelona footballers as it unveiled its new official partner of play campaign.

Messi, Luis Suárez, Gerard Piqué, Arda Turan and Marc-André ter Stegen will feature in a new short film from Beko, premium partner of FC Barcelona, alongside their animations. Fellow teammates Neymar Jr., Andrés Iniesta and Ivan Rakitić will also appear as animations across the campaign.

The animated players will appear in advertising, in store, in-stadia, real-time social media for El Clásico, on digital channels and in the media over the coming months.  

Tülin Karabuk, CMO, Beko Global, said: “As FC Barcelona personifies the spirit of play and freedom, the official partner of play is the perfect message for us to communicate our values to millions of fans around the world. We want to put a smile on their faces and engage with them about the sport they love. Beko knows that every day there are people who need solutions for their busy and often unplanned lives. Therefore, we ensure all of our products are designed with our consumers’ everyday needs in mind to give them more time to play.”

Francesco Calvo, chief revenue officer, FC Barcelona, commented: “We are delighted to work with our partners at Beko for the launch of this new campaign. Activations such as these help us to connect with our fans around the world. FC Barcelona has a tradition of playing with a smile, a fun style of attacking football and winning games with sublime moments of skills, so we think that this new campaign by Beko is very fitting for the club.”