Bellamy Boosts Foundation With Warrior Deal

Warrior has revealed that Liverpool and Welsh international striker Craig Bellamy has been signed as the brand’s first football ambassador in a unique deal that will see the sponsorship fee go directly to the Craig Bellamy Foundation in Sierra Leone. 

Warrior will work closely with Bellamy to raise global awareness of the Foundation and build on his work to date. 

The Liverpool front man will also work alongside Warrior to develop its debut football boot collection.

Founded by Bellamy himself in 2008, the Craig Bellamy Foundation provides under-privileged children a chance to reach their full potential through a mix of sport and education, enabling them to create better lives for themselves and their communities. 

Operated on a not-for-profit basis, the Craig Bellamy Foundation is also the driving force behind Sierra Leone’s only professional football academy and a popular youth league.

In addition to helping fund the Foundation’s educational and recreational facilities, Warrior will provide practical support by supplying footballs, boots and kit.

Bellamy said: ‘While Warrior works to support me on the field, we’ll work together to support the Craig Bellamy Foundation off it. For me, the most important part of this deal is that the money and extra resource provided by Warrior will go directly to the children and local communities involved with my charity in Sierra Leone.’

Head of Warrior Football Richard Wright added: ‘At Warrior, we align ourselves with athletes who are highly driven, motivated and possess a winning mentality – Craig is one of these athletes. His work in Sierra Leone is remarkable and we are delighted to help these young footballers of tomorrow.’