Bellingham headlines Adidas’ latest sport and culture fashion line

Adidas Sportswear has launched the ADIDAS Z.N.E. collection, a new fashion line that aims ‘to inspire all to unite through sport and culture.’

A new campaign, featuring Real Madrid and England midfielder Jude Bellingham and US sprinter Noah Lyles, brings together sports stars with music and cultural figures such as Canadian singer-songwriter and dancer Tate McRae.

Actress and martial artist Xochitl Gomez, leading KPOP group BABYMONSTER, Chinese snowboarder Su Yiming and Italian footballer Paulo Dybala also feature.

Noah Lyles, commented, “Sport and style are two of my biggest passions and I bring these worlds together as much as I can – whether that’s on the track, off-duty or walking down the tunnel on race day. So, the fact I can extend this passion even further as a face of adidas Sportswear’s new collection is incredible. I am forever playing around with my style – for me, I always have to keep it looking and feeling fresh. I can’t deny that I love big statement looks, but having staple pieces that I can switch in and out is also a secret to my style – timeless pieces are where it’s at.

“I feel so lucky that my athletics journey has allowed me to travel the globe and experience different cultures and communities – it has definitely influenced different fashion trends I’ve dipped into over the years. In a way, I think this is what has ultimately helped me develop my own individual vibe and I am excited to see how it continues to evolve as I connect with more communities throughout my career, and beyond.”