Benq Completes Euro 2008 Sponsor Line-up

Chinese electronics brand BenQ has been named as the tenth and final top-tier
sponsor for the 2008 European Championships after a deal was agreed with UEFA.

BenQ joins Carlsberg, Coca-Cola, JVC, Hyundai-Kia, MasterCard, McDonald’s,
adidas, Continental and Castrol in entering into UEFA’s EUROTOP partner scheme
for the tournament which will take place in Austria and Switzerland.

As an official global sponsor, BenQ has been granted global marketing and
sponsorship rights for the product category that includes mobile phones and
digital still cameras, leveraging its sponsorship in its marketing campaigns
only for these product categories.

With sales for the EUROTOP programme now complete, UEFA will focus on the
National Supporter programme packages for Euro 2008.

Currently UBS and Swisscom in Switzerland, and Telekom Austria and
Österreichische Post AG in Austria are signed as national supporters with
confirmation of the remaining two available packages per country expected
shortly.