Bentley Joins The Jockey Club
Bentley has become the official luxury car partner of The Jockey Club in a new premium partnership announced on Wednesday.
As an official partner of The Jockey Club, Bentley becomes the official luxury car partner of The Cheltenham Festival and The Investec Derby Festival staged at Epsom Downs in 2016.
Through the partnership, the luxury car manufacturer is seeking to attract fans and supporters of British racing, offering authentic experiences of Bentley models and opportunities for its customers to receive exclusive access to Jockey Club hospitality.
Bentley’s Bentayga SUV model will be seen prominently at crown jewel events, while the partnership also provides Bentley with opportunities to reach The Jockey Club’s customers, such as through its new and exclusive Cheltenham Club.
Kevin Rose, Bentley board member for sales and marketing, commented: “Bentley and The Jockey Club share an illustrious heritage and are both committed to offering unparalleled luxury experiences in the context of supreme performance. A day at the races is enjoyed by an audience of around 6 million people a year in the UK, and we are thrilled to be able to participate in the passion and excitement that the sport generates.”
Simon Bazalgette, group chief executive of The Jockey Club, added: “We are delighted to welcome Bentley into The Jockey Club’s world as an official partner. There is clear symmetry between our two brands and we believe this will be of interest to both British racing’s premium customers and Bentley’s. In helping to showcase the prestige of British racing we are helping to fulfil our mission as champions of the nation’s second-biggest spectator sport and its role in our national life.”
