Bet365 Announced As Official Betting Partner Of Boxxer

BOXXER has announced a new partnership with bet365, who will become the Official Betting Partner of BOXXER and Sky Sports Boxing. 

bet365 are renowned for their award-winning and industry-leading betting products, having pioneered In-Play betting as they continue to break new ground in software innovation. This includes live streaming of 600,000 events per year on their digital platforms and is complemented by their offerings in Casino, Poker, Games, and Bingo.

As part of the partnership, bet365 will become BOXXER’s official odds partner and be integrated across BOXXER’s social and digital content to deepen fans’ understanding of the events and fighters. 

bet365’s odds will be promoted on BOXXER’s platforms in the build-up to each fight night, with in-play optimisations exclusive to BOXXER. Live streams of BOXXER’s shows will also be available on bet365’s platforms in select international territories, to further enhance the customer experience globally. 

Commenting on the partnership, BOXXER’s founder and CEO Ben Shalom said: “We’re delighted to announce this new partnership with bet365, given their customer conscience, quality and trusted position around the world. We believe there is substantial synergy in terms of our brand values, with both companies committed to innovation and unlocking access to the greatest live sporting events.” 

A spokesperson for bet365 said: “We are delighted to be working with an exciting new partner within the boxing space that will bring compelling new events to the growing industry. We place significant importance on working closely with all of our partners and look forward to forming a positive relationship with BOXXER.”

bet365 branding will feature across the ring and arena on BOXXER’s events themselves, starting with BOXXER’s first show on Sky Sports at Wembley Arena on October 2nd, headlined by Chris Eubank Jr.