Bet365 Joins Hennessy In Newbury Portfolio

The Racecourse Newbury has announced bet365 as the new headline sponsor for the Hennessy Heritage Festival in a new long-term agreement, while cognac brand Hennessy has also extended its deal with the venue to remain the title sponsor of the event.

The 2014 edition of the steeplechase will be the 57th under the Hennessy name, with the brand signing a three-year extension and providing the bulk of the £175,000 prize fund until at least 2016.

Meanwhile, as well becoming the headline sponsor of the three-day festival built around the Hennessy Gold Cup, bet365 will sponsor races across the three days including the Grade Two bet365 Long Distance Hurdle.

Denise Coates, joint chief executive of bet365, said: ‘The Hennessy Gold Cup is one of the most prestigious races run in the National Hunt calendar and is always a favourite with racing fans.’

‘We’re delighted to be supporting the Heritage Festival and we look forward to working with The Racecourse Newbury and Hennessy.’

Stephen Higgins, joint managing director of the Racecourse Newbury, commented: ‘We are thrilled to welcome on board bet365 for one of Britain’s biggest racing events and equally delighted that Hennessy have extended their sponsorship.’

‘bet365 are a worldwide brand, well-known for their support of British racing, and it’s fantastic to have another high-profile sponsor join us on Hennessy Gold Cup Day.’

‘The Hennessy Gold Cup is the longest commercial sponsorship in racing and we would like to express our gratitude once again to Hennessy for their continued support in putting on this historic event.’

The Hennessy Heritage Festival will take place from Thursday 28th November to Saturday 30th November at Newbury Racecourse this year.