bet365 strengthens US presence

British gambling company bet365 has continued its push into the US market by agreeing a multi-year marketing partnership with the St. Louis Cardinals.

The deal sees bet365 become the MLB franchise’s first-ever official mobile sports betting partner.

The new sponsorship agreement includes advertising rights on the Cardinals radio broadcasts, Cardinals Insider TV show, the Cardinals website, and signage at the ballpark that will be visible on television broadcasts, along with the use of the team logo and sponsorship of the team’s starting lineups at Busch Stadium.

bet365 will also receive naming rights to the all-inclusive bet365 Bridge located on the second level in right-centerfield. The ticketed, outdoor seating deck includes reserved seats and an all-inclusive menu.

bet365 spokesperson, said, “bet365 is proud to announce our partnership with the St. Louis Cardinals, one of the most storied franchises in Major League Baseball. We are excited to bring a world class mobile sports betting experience to the Show-Me-State.”

Bill DeWitt III, President of the St. Louis Cardinals, said, “We are thrilled to welcome bet365 as the club’s official mobile sports betting partner. This partnership adds a new and exciting element to the fan experience which can be activated at Busch Stadium or any place that fans watch and follow Cardinals baseball.”

Although Missouri voters recently legalized sports betting in the state after the passage of Amendment 2 in last November’s general election, legal sportsbooks are not expected to begin operating until the second half of 2025 when state regulators establish and codify rules for prospective operators.