Betdaq Agrees Kempton Park Deal
Irish-based betting exchange Betdaq has agreed a six-figure, year-long sponsorship deal with Kempton Park Racecourse.
Betdaq and Kempton will mark the deal by offering free admission to visitors every Wednesday in February.
The sponsorship deal supports midweek Flat racing on one of Europe’s premier all-weather floodlit racetracks.
The first of 44 such fixtures is on 26th January, with the partnership for the Betdaq Wednesday Winner Series lasting until 25th January 2012.
Following the four free admission Wednesdays in February for all visitors to the racecourse, Betdaq’s own account holders will receive complimentary entry to Wednesday night fixtures until next January.
The new arrangement with the racecourse also means that 176 races will be sponsored by Betdaq over the next year.
The ground floor sports bar at Kempton Park will be named after the sponsor for the duration of the deal too.
