Betfair Announced As Snooker Title Sponsor
Betfair has been announced as the title sponsor of the 2013 World Championship at the Sheffield Crucible Theatre.
The Betfair World Championship will be played from 20th April – 6th May with Ronnie O’Sullivan, who announced his comeback to the sport this year, defending his title.
World Snooker chairman Barry Hearn, who last week spoke at the Nolan Partners Sport Industry Breakfast Club, said of the deal: ‘The World Championship is one of the great sporting occasions. It’s a tournament which draws the attention of everyone who loves sport, who loves to see the most talented competitors do battle under the most intense and pressurised conditions.’
Hearn continued: ‘We are thrilled to welcome Betfair as title sponsor for the first time. They have shown tremendous support for our events this season and the exposure they have already gained for their brand on a worldwide scale has been phenomenal. The World Championship is guaranteed at least 120 hours of coverage from the BBC and a global audience of 360 million.’
Spokesman for Betfair, Barry Orr, said: ‘We are delighted to be extending our partnership with World Snooker, and the opportunity to further increase our commitment to the sport through title sponsorship of this marquee event is an exciting prospect.’
