Betfair Backs Snooker Shoot-out
World Snooker has announced Betfair as the new title sponsor of the quick-fire tournament, Snooker Shoot-Out.
The one-frame knockout event, which was introduced in 2011 and features a shot-clock and random draw, will now be known as the Betfair Snooker Shoot-Out. It will run from 25th to 27th January at the Tower Circus Arena in Blackpool.
The tournament, won last season by Barry Hawkins, will feature 64 of the world’s best players, chasing a top prize of £32,000, and will be televised live by Sky Sports.
World Snooker Chairman Barry Hearn said: ‘We are thrilled to be working with Betfair, the world’s biggest international online sports betting company, on the most exhilarating event on the snooker calendar.’
‘This tournament is all about thrilling and fast moving snooker action. It’s great fun for the players and for the fans who come along, and when the arena is packed out, it generates such a buzz. The Betfair Snooker Shoot-Out has become one of the most widely anticipated events of the season so everyone should get their seats booked straight away.’
Matt Robinson, International director at Betfair, added: ‘We’re proud to sponsor such a unique event, one which is like no other. The Betfair Snooker Shoot-Out has revolutionised the game and I’m confident our customers will take to its fast paced nature. The tournament is a welcome addition to our growing list of sponsorship properties.’
