Betfair Hires Brandrapport For Clubs Scheme

Betting exchange firm Betfair has appointed sports marketing agency brandRapport to implement its community sports initiative entitled ‘Cash for Clubs’.

The ‘Cash for Clubs’ concept, thought up by brandRapport, has been developed to facilitate fundraising for community sports clubs throughout the country.

In order to maintain the development of community sport, the Betfair scheme gives clubs a chance to raise the money they need to improve facilities, purchase new equipment, improve coaching staff qualifications, or nurture young talent.

Clubs will have the opportunity to apply for funds through the ‘Big Cash Giveaway’ and Betfair’s own community ‘Refer and Earn’ scheme, all of which is run through the firm’s newly created website, www.cash-4-clubs.com.