Betfair Joins Rewards4racing

Rewards4Racing, the rewards programme for racegoers, has announced that Betfair Sportsbook has joined the programme as the fourth exclusive bookmaking partner.  

The programme’s 1.2 million members will now have the chance to collect points on their betting activity with Betfair Sportsbook, building on Rewards4Racing’s long-standing incumbent partnerships with bet365, Betfred and Coral.

In 2017, Rewards4Racing reported members staked more than £1bn during the year with the company’s three existing bookmaker partners, collecting points on every bet placed. Members went on to purchase more than 170,000 tickets to the races when redeeming their points, generating more than £6m worth of advanced ticket sales for the programme’s racecourse partners.

Betfair’s brand director, Stephen Mault said: “We are delighted that Betfair has joined the Rewards4Racing programme. It will enable us to reward Betfair customers with regular and tangible benefits through the Rewards4Racing platform and the partnership will help us increase the reach of the flagship Betfair sponsorships in the racing calendar. It will also offer racing fans greater opportunities to attend race meetings more frequently, underlining our long-term commitment to British racing.”

Rewards4Racing co-founder and director, Tom Cowgill commented: “It’s fantastic news to have Betfair Sportsbook join us as our fourth bookmaker partner. Betfair has an ever-increasing portfolio of high-profile sponsorships within British racing and I’m certain that their participation on the programme will prove to be a great addition for our members.”